The Pink Ribbon Foundation is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, have been affected by breast cancer, or who work to advance the understanding of breast cancer and its early detection and treatment.

There are a large number of such charities in the UK, each as deserving as the next. Many of the charities supported are the smaller ones, which operate on a shoestring.

The Pink Ribbon Foundation has very little infrastructure.

It relies on the hard work given by Trustees, interested parties and its Patrons. This is done in order to maximise the amount, which goes to the charities that benefit from the funds raised.